The 10th edition of the popular reality TV show, Big Brother Naija (BBNaija), is officially set to premiere on July 26, 2025, with an unprecedented grand prize of ₦150 million for the winner.

The announcement was made by MultiChoice Nigeria during a press briefing on Wednesday, revealing that this year’s prize is the highest ever since the show’s debut in 2006.

Longtime host Ebuka Obi-Uchendu will return once again to anchor the new season.

In a shift from last year’s “No Loose Guard” edition, where housemates entered the competition in pairs, Season 10 will introduce a completely new format. Physical auditions for this milestone season were held between May 16 and 18.

Last year, Kellyrae won the show, taking home ₦100 million and becoming the first married contestant to win in BBNaija history.